Why do people adopt new technologies?
02.01.08 | View comments | Views
From Fast Company:
People change habits when the pain of their current situation exceeds their perceived pain of adopting a possible solution. I call that the “change function.” It may seem simplistic. It’s supposed to be.
Change = f (level of current crisis, perceived pain of adoption)
Does your new internet business require users to learn new ways of behaving? Take note.
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